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Essay on Applied Project Management

Applied Project Management

Assignment 1

  1. The project focuses on the development of the new sport nutrition brand and the introduction of the sport nutrition line oriented on athletes practicing diverse sports. The point of the introduction of the new sport nutrition is to introduce the universal sport nutrition to reach the broader customer group compared to traditional sport nutrition products oriented on the specific customer group depending on their particular sport.
  2. The project is located in the New York City, New York, US. The choice of the location is determined by the proximity of the major sport arenas, the high popularity of sports, and the large number of people, who practice sport professionally as well as amateurs, who practice sport on the regular basis and may need sport nutrition.
  3. The owner and sponsor of the new sport nutrition brand will be a renowned sportsman, who may also promote the new brand and help to draw the attention of many sportspersons to the new brand. The celebrity endorsement will help to popularize the new sport nutrition not only among professional sportspersons but also among amateurs.
  4. The name of the project manager is John Smith.
  5. The general picture of the project’s outcome functioning involves the development of the mass production of the sport nutrition for professional sportspersons and amateurs. The project aims at taking its share in the New York City market but, in a long-run perspective, the success of the project may contribute to the further implementation of the project in other large cities of the US.

The vision or dream of the project’s outcome functioning involves the creation of the renowned and popular brand that will attract customers from the US with a possibility of entering international markets. However, the vision of the project implies bringing healthy and effective sport nutrition to help sportspersons to stay healthy and keep progressing in their professional (sport) development without taking drugs or banned substances.

  1. The phase of the project is the development one since the project is in the course of its development. To put it more precisely, the project is at the phase of the planning and design, since the vision of the project has been already shaped and its purposes and the general framework of the implementation of the project is relatively clear. The current plan focuses on the scope, time, cost and risks associated with the current project.
  2. The client’s representatives is the major sponsor of the project, the sportsman, who will also participate in the project. Alternatively, he may recommend a representative of a sport organization or public representative, who works with sportspersons and sport organizations. These representatives may participate in the project to ensure the quality and safety of the new sport nutrition since they will have the right and opportunity to monitor results of the tests and FDA’s control of the new sport nutrition. In addition, they may be even involved in the development of the project helping to identify key features that clients are looking in sport nutrition.
  3. There are several groups of the stakeholders involved in or affected by the project. First, owners of the new business are among the key stakeholders because their investments and reputation are at stake along with their future in the business and their further professional and business development. Second, professionals involved in the development and production of sport nutrition comprise another group of stakeholders. They are concerned with the overall success of the project because their further employment depends on whether the project is successful or not. In addition, there are customers, who comprise another important group of stakeholders because customers will consume sport nutrition and their response will be very important for the ultimate success or failure of the sport nutrition. On the other hand, customers will benefit, if the project is successful, because they will receive the high quality sport nutrition that helps them to maintain a good physical shape and keep progressing in their professional (sport) development. Indirectly, local community members will be also affected by the project and may be viewed as stakeholders. First, local community members will benefit, if the business runs successfully, because the new business will pay taxes and, thus, contribute to the development of the local community. Second, local community members will benefit because the new sport nutrition may help more people to practice sport that will contribute to the overall improvement of the public health in the local community. Finally, if the project succeeds, local community members may be employed that means the creation of new jobs in the local community to manufacture and distribute the new sport nutrition.
  4. The purpose of the project is to plan and design the project of the introduction of the new sport nutrition developed for the broad customer group and sponsored by a renowned sportsman with the focus on New York market, at the moment, with prospects of the further market expansion nationwide and internationally, in a long-run perspective. The distinct feature of the new product is its universal nature that means that the sport nutrition supplied by the new brand will be useful and available to all customers, regardless of their level of training and their needs. Customers will just choose how much of the product they need to maintain the target physical shape and to rehabilitate after intensive training or sport events.

The project will involve planning and designing the project for the introduction of the new brand and its products into the market of the New York City, New York, US. The new brand will create the sport nutrition for individuals practicing sports at the professional as well as amateur level. The dist

The context of the project involves the growing popularity of sports in the US, especially in large cities, such as New York. As sport becomes extremely popular in the US, including the target market, New York, the company introducing the new sport nutrition product can benefit from the introduction of the new product because it can count on a potentially large customer group. In fact, the current social, economic, political and technological environment is currently favorable for the introduction of the new product. The current social environment is favorable due to the growing popularity of sports in the target market. As a result, more and more people start practicing sports that means that they will need sport nutrition that will help them to maintain their physical shape and keep progressing in their sport development.

The economic environment is also favorable for the development of business. Even though the competition in the sport nutrition industry is tight, the new sport nutrition can take a strong position in the market due to its universal nature.

The political environment is also favorable because both the local and federal government are interested in the growth of business activities that leads to loyal government policies that stimulate companies to develop their business and expand their presence in the US.

Essay on Applied Project Management   part 2

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