Essay on Integrated Marketing

Branding plays an extremely important part in the contemporary business environment. At this point, it is worth mentioning the fact that the development of the branding strategy of the company influences consistently the competitive position of the company and its business development. In this regard, even the largest company needs the effective branding strategy to […]

Managerial Finance essay

In actuality, the activity based costing is one of the widely-spread accounting methods. At the same time, in spite of its popularity, this method still evokes criticism from the part of opponents of this method, who believe the activity based costing to be unreliable accounting method. Nevertheless, the effectiveness of the application of the activity […]

Essay on Consumer Safety: Product Dumping

The product dumping is a serious problem that raises a number of ethical issues, since products banned in the US, for example, may be easily sold in other countries, where quality standards and government regulations are not so strict as they are in the US. In such a situation, companies, which have their products banned […]

Evaluate training and development methods that may assist organisations in meeting their strategic objectives essay part 2

Evaluate training and development methods that may assist organisations in meeting their strategic objectives essay part 1 Researchers (Harrison & Kessels 2004: 120) distinguish two types of organisational training benchmarking systems, which are external and internal. The external training benchmarking system implies the training that involves the interaction between organisations operating within the similar or alternative […]

Evaluate training and development methods that may assist organisations in meeting their strategic objectives essay

In the contemporary business environment, training and development play an important part because they become the major drivers of the organisational development. More important, today, training and development are essential for the survival of organisations in the highly competitive business environment because knowledge and learning play the key part in determining the competitive position of […]

Essay on Americanism

Americanism has never been associated with the issues of race, gender and ancestry in the past. Franklin D. Roosevelt once said that to be an American has always been a, “Matter of mind and heart” and “never…a matter of race or ancestry.” To “race and ancestry,” one might add gender. In other words, to be […]

Clausal Structure in English essay part 2

Clausal Structure in English essay part 1 Adverbial clauses Adverbial clauses are clauses introduced by a subordinating conjunction, which explains the adverbial meaning of the clause. Conjunctions used in adverbial clause are as follows: when/before/after/while (time); because/since (reason); if/unless/lest (condition), etc. For example When your work day is over, you may go home. I cannot send […]

Clausal Structure in English essay

The causal structure in English has specific features that are distinct features of English language along with common structures that can be traced in other languages. At the same time, the study of causal structure should uncover the diversity of causal structure existing in English. At any rate, the current study focuses on the revelation […]

Essay on Using Attitudes to Predict Consumer Behavior part 2

Essay on Using Attitudes to Predict Consumer Behavior part 1             In fact, marketers are interested in the major causes of attitude’s failure to predict consumer behavior. The TORA Model is used to determine the factors, which affect consumers in their decisions to purchase products (Hoyer, 2012). There are several factors that influence consumer behavior and […]

Essay on Using Attitudes to Predict Consumer Behavior

Ethical consumption has grown significantly in recent years. Marketers need to have a better understanding of the relationship between ethical attitudes and consumer behavior. According to researchers, “consumer behavior lags behind the stated level of concern about ethical issues”(Harrison, 2005, p. 198).  There is the apparent gap between attitudes and consumer behavior. Nevertheless, 24% of […]