Creativity and Innovation essay part 2
Creativity and Innovation essay part 1
Briefing for executives
The development of the new product, APP, the new application that allows watching video from various websites opens new perspectives for the business development of the company because the new product will attract customers, who are interested in watching video online. The advantage of the new application is the compatibility of the application with diverse video codecs. At the same time, the development and introduction of the new product will need the creation of the idea factory that will help to elaborate the new application concept and key features of the application. The idea factory is very helpful, when it is applied to innovative products. At the same time, the proposed product needs the elaboration of the effective marketing strategy and the introduction of the new product will need the adaption of the APP to specificities of the company introducing the product. At the same time, the enhancement of the APP by means of the development of the truly universal application but the company should come prepared to possible challenges. In such a situation, it is possible to point out that the creation of the plan with the help of the idea factory can help to develop and introduce the new product to make it successful and bring the company introducing the product marketing and financial benefits.
Overview of objectives, philosophy and approach
In actuality, diverse theories offer different views on human thinking but there is no universal homogeneous view on ways of thinking used by people. Different theories agree only on the diversity of ways of thinking and they distinguish general trends and factors that determine the way people think, like intuition or logic. For instance, according to the Adaption-Innovation theory, the existence of diverse problems, which people have to serve, contributes to the diversity of ways of thinking people use to solve those problems. At this point, I can refer to my personal experience since my vision of human thinking and my way of thinking has been different before I have got acquainted with the Adaption-Innovation theory.
The adaption-innovation theory holds the premise that all people are creative because they need creativity to solve problems (Luo & Bernacki, 2014). This fact was well known for me and I believed that managers should encourage the creativity of employees to enhance their performance. I believed that all people have the creative potential, which they can use to introduce innovations. However, as the adaption-innovation theory places emphasis on the fact that people face different problems they elaborate different problem solving strategies based on their specific way of thinking (Luo & Bernacki, 2014). In addition, people use their creativity to solve problems that may also differ. What is meant here is the fact that people have different creative potential some are more creative than others. As a result, they use different ways of thinking. For instance, the most creative people are innovators, who are people that are capable to invent new solutions to problems, which they face in their life. Moreover, innovators can introduce new solutions to existing problems as well as they can offer solutions to new problems, which they have never faced before. For instance, innovators kept exploring and finding new solutions to the problem of transportation and invented airplanes, although, by that time, people had plenty of land transport technologies, including cars and railways, which allowed them to transport to the target destination relatively fast.
So far I would agree with the adaption-innovation theory since I believed that managers can enhance the performance of their employees and stimulate the development of their innovative activities. However, to my surprise the adaption-innovation theory insists that, aside of innovators, there are adaptors, who do not innovate themselves but adapt the invented solution to problems (Luo & Bernacki, 2014). At this point, it is important to place emphasis on the fact adaptors are not necessarily poor in the development of effective solutions. In fact, adaptors may be as important as innovators for communities or organizations. For instance, innovators can introduce an excellent, innovative solution to the problem, but fail to complete the introduction of the innovation, whereas it is the adaptor that will adapt the innovation and make it perfect for the solution of the particular problem.
Hence, I agree with the Adaption-innovative theory idea that people develop different ways of thinking. In this respect, the Adaption-Innovation theory places emphasis on the fact that specific ways of thinking develop on the ground of problems people deal with in their regular life. The interdependence between problems and approaches to their resolution that involve different ways of thinking is reasonable but still such a view is not perfect (Tharpe & Gallimore, 2008). In fact, people develop different ways of thinking dealing with different problems but still some people are more inclined to resolve their problems with the help of intuition, while others rely on logic and reason (Vygotsky, 2012). Hence, a priori they will use different approaches. In such a context, the creativity of individuals becomes the crucial factor that determines the way of thinking (Piager, 2005). The creativity is one of the major drivers of thinking since it helps people to find more and more sophisticated and successful solutions to more and more complex problems, which they confront in the course of their life.
The idea factory will help to create the concept of the new product, its key features and steadily give insight into the essence of the new product. At the same time, the new product is destined for a large customer group, including all those users, who are interested in watching videos online. At this point, the idea factory should evaluate the target customer group, its expectations and goals as well as possible customer behavior. In actuality, the target customer group of the APP is broad because users tend to watch video online, especially due to the emergence of new technologies, social networks and modern IT that facilitate the data transmission and sharing. The introduction of the new application will attract many customers but the company should protect its intellectual property rights and prevent the risk of information breaches and other problems associated with cyber crimes and which the company introducing the APP may confront.
The key strategies and tactics
Creativity and Innovation essay part 3
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