Creativity and Innovation essay part 3
Creativity and Innovation essay part 2
The key strategies and tactics of the introduction of the new product involve the use of the idea factory. The idea factory opens the way for the development of the effective application that may attract many customers. The strategies and tactics used in the course of the project and during idea factory operations should be determined by leaders but leaders should also take into consideration the position and attitude of their subordinates. The company should introduce the product that can be provided for customers in the quantity and quality that match customers’ needs and wants. Key strategies and tactics should focus on the use of the idea factory as the core of the development and introduction of the new product.
The leaders should allow employees to participate in the process of decision making in order to make such employees confident and feel they are valuable so that they will have full initiative to make innovation. In addition, the leader should listen carefully to opinions in relation to innovation proposed by employees and consider its feasibility in order to decide whether such opinions can be accepted (Jeffrey 2006). Moreover, monetary reward and non – monetary reward should be given to employees who proposed innovative opinions in order to make them satisfied.
According to Amabile & Khaire (2008) the leaders should create healthy corporate culture and embedded such culture into the process of daily business operations in order to make employees make innovation in such culture and encourage employees to make innovation. In addition, the leaders should establish relevant target in relation to innovation in order to encourage employees to achieve such target. However, such target should not be set too difficultly to be achieved so that it is very important for the leaders to pay sufficient attention on employees’ feedback in order to examine the difficulty of target established and opinions from employees. Moreover, the leaders can also encourage positive competition among department. For example, the leaders can reward people who make innovation or propose innovative ideas more than other employees in order to encourage other employees to make innovation.
Today, all the enterprises are faced with high technology, various products, picky customers, and quickly changing environment. If you want to win, you must keep changing, so innovation ability and innovation level is critical for business growth and highly related to whether the enterprise can win in the market competition. Innovations have been characterized as radical innovation or incremental innovation (Green, 1995). In enterprises, innovation comes from good ideas, which are the solutions to business challenges, and it comes into being business opportunities. So it is the process of “ideas-innovation-opportunity”, For the incremental innovations, it is easy to determine the feasibility of an innovative solution because the market has verified it, but if it is completely radical innovations, choose the reasonable solution becomes very important and very difficult.
When enterprises need to solve problems that occur in its development or need to develop new product, the R&D department will come up with a series of innovative ideas. Then assessment team will be formed to choose the good idea from the idea pool and put the good idea into practices. According to Ed Bernacki, innovative activity can be divided into five parts, including generating ideas, developing ideas, judging ideas, communicating ideas and turning ideas into actions. And judging ideas is the weakest skill for most people. Judging ideas is also called the idea assessment process. Evaluation mainly divided into three stages, preparation for the assessment, feasibility analysis, choosing a scheme to implement on the basis of feasibility.
The preparation for the assessment is mainly about establishing the evaluation team, including the choice of evaluation personnel and the communication mechanism between assessment team and innovation team. First, experts in relevant fields must be needed. Since the ideas are often with high technology and applied in specific field. If the ideas are aimed to create something new and sometimes even bring comprehensive cross-industry, the knowledge domain of experts must be clear. Second, the individual difference affects the judging (Caroff & Maud, 2008). Pursuing customer’ the biggest satisfaction is the goal of the company and customers are the end user of the products, so customer experience has a decisive influence in the success or failure of the product. It is necessary to choose a few loyal users to evaluate the idea of research and development. The experts are related with R&D and customers are related with the market. Third, communication mechanism between assessment team and innovation team is important during the assessment process. The explanation of problems is sometimes not simple and direct, good communication will help.
When enterprises need to solve problems that occur in its development or need to develop new product, the R&D department will come up with a series of innovative ideas. Then assessment team will be formed to choose the good idea from the idea pool and put the good idea into practices. According to Ed Bernacki, innovative activity can be divided into five parts, including generating ideas, developing ideas, judging ideas, communicating ideas and turning ideas into actions. And judging ideas is the weakest skill for most people. Judging ideas is also called the idea assessment process.
Evaluation mainly divided into three stages, preparation for the assessment, feasibility analysis, choosing a scheme to implement on the basis of feasibility.
The preparation for the assessment is mainly about establishing the evaluation team, including the choice of evaluation personnel and the communication mechanism between assessment team and innovation team.
Creativity and Innovation essay part 4
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