Essay on Applied Project Management part 2
Essay on Applied Project Management part 1
As for the technological environment, it is also favorable for the development and successful implementation of the new sport nutrition. In fact, the current development of technologies introduces the new sport nutrition of the high quality and adapt to the changing needs of customers.
The project’s history and background originates from the development of the sport nutrition industry, which grows fast at the moment. At the same time, the introduction of the new sport nutrition was inspired by the growing demand of sportspersons both professional and amateurs. The analysis of the current development of sports has revealed the fact that many sportspersons suffer from considerable health problems because of the poor nutrition (Mohrman, 2008). For example, professional sportspersons face the problem of the physical exhaustion and the conventional food cannot supply them with all essential nutrients to recover fast and regain their physical shape. As a result, the condition of their health deteriorates consistently in the course of their career and they end up their career in professional sports by having considerable health problems. In this regard, nutrition is one of the essential elements that can help sportspersons to maintain their physical shape and recover after exhausting physical training and sport events. Nutrition helps them to rehabilitate but sportspersons need special sport nutrition that meets their needs. This is why the introduction of the new sport nutrition that will help all sportspersons to rehabilitate and maintain their physical shape supply all nutrients they need was a logical decision that is worth implementing today, when the popularity of sports grow along with the number of people practicing sports at the professional and amateur level. In such a way, the idea of the project emerged on the ground of the growing popularity of sports along with the emerging need of sportspersons in the sport nutrition that can help them not only to maintain their good physical shape but also protect their health in a long-run perspective.
The implementation concept of the new project involves the development of the plan of the project and design of the project. In this regard, the plan should involve key stages of the development of the project, including the identification of goals of the project, the major resources of the project, the timeline of the project and the evaluation of key risks associated with the implementation of the project. In addition, the project should involve effective tools of monitoring and control over the implementation of the project. The monitoring and control are essential to ensure that the project is implemented according to the plan. At the same time, the monitoring and control allow introducing changes in the initial plan and respond to changes in the business environment and in the course of the implementation of the project.
The technology required for the development of the new sport nutrition does already exist and allows creating sport nutrition of the high quality. In such a situation, the project should just develop the effective way of reaching the target audience (Gitlow, 1997). At the same time, the costs of the production of the sport nutrition may also decrease due to the introduction of new technologies. For example, the introduction of the energy-efficient technologies allows minimizing costs of production as well as does the automation of production. The latter is particularly important because it allows saving costs on the labor force because the company will not need as much employees as it would need, in case of using manual labor. Moreover, the technology allows increasing the quality of sport nutrition consistently due to the accurate control over the quality which may also be maintained automatically without interference of employees that decreases the risk of errors and defects in the course of the production. The high quality is crucial in the highly competitive market and plays the determinant opportunities for the company to take the strong position in the market. In such a way, technology is crucial for the overall success of the project but the contemporary technology allows the development and successful introduction of the new project.
The market place of the new product involves the specific niche of sport food that initially emerged as the niche aiming at professional sportspersons only. However, today, the target market place expands because more and more people start practicing sport increasing the intensiveness of their training and practice sports actively (Viardot, 2001). As a result, they may also need sport nutrition to rehabilitate after intensive training and maintain their physical shape. Therefore, the market place of the new sport nutrition expands and the project can be the great success due to the large scope and involvement of the broad customer group. In fact, the new sport nutrition expands the traditional scope of the target customer group and market place. Instead of focusing on professional sportspersons only, the new sport nutrition focuses on individuals practicing sports actively.
- The objectives
The scope of the project is broad in terms of the target customer group but limited in terms of the area, where the project will be implemented. To put it more precisely, the new sport nutrition focuses not only on professional sportspersons as other sport nutrition products do, but also on amateurs, who practice sports intensively. In such a way, the project aims at broadening the scope of the implementation of sport nutrition products to the particular customer group. The focus on broader customer groups opens new opportunities for the successful implementation of the project of the introduction of the new sport nutrition. At the same time, the project will be implemented in the New York City, New York, US only, while the further implementation of the project in other large cities of the US with the possible entry to international markets will be possible, only in case of the success of the project in the US. In such a way, the physical area of the implementation of the project is limited to New York only.
The time of the implementation of the project comprises three months, in the course of which the project may be implemented from the launch of the production of the sport nutrition to the introduction of the product in the market. Along with the launch of the production, the company will need to promote the new product in the market. In this regard, the project may involve the celebrity endorsement as the core of the promotional strategy (). The involvement of the professional sportsman into the promotion of the new product will help to reach the target customer group faster and to enhance the position of the company in the market through the rise of the customer awareness of the new brand and its confidence in the reliability, effectiveness and safety of the new product. In fact, the popular sportsman involved in the project will create a positive brand image, attract the target customer group and help the company to gain the customer confidence in possibly shorter terms. After the promotion, the company can introduce the new sport nutrition in the market because the target customer group will be ready to buy the new product. After the first introduction of the new product, the company should conduct the analysis of the performance of the new sport nutrition in the market in a month after the first introduction of the product. The first month sale rates will show whether the introduction of the new sport nutrition was successful or not.
The costs of the project will consist of costs spent on the development and introduction of the new sport nutrition in the market, along with costs spent on the promotion of the new product in the market. In addition, there are labor costs, which may be included in the costs of production.
In such a way, costs of the project will cover basic needs of the production process along with the maintenance of the promotional campaign of the new sport nutrition (Howard, 2000). The project may be successful, if available costs are used efficiently that means that costs invested in the project bring some positive effects and contribute to the growing popularity of the new sport nutrition, to the growing customer loyalty and recognition of the brand, to the growing efficiency of production and distribution and other positive effects.
- Requirements to be satisfied
The current project has several requirements to be satisfied. First of all, the introduction of the new sport nutrition should match existing quality standards. The new product should be admitted by the FDA that means that the company manufacturing the sport nutrition should be certain in the safety and high quality of its products. Therefore, before launching the production of the new sport nutrition, the company should conduct the detailed study of short-term and long-term effects of taking the sport nutrition and develop recommendations on its safe consumption; identify possible side-effects and make clear warnings to prevent customers from causing harms to their health by consuming the new sport nutrition.
Essay on Applied Project Management part 3
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