Essay on The ability for youth to accept the media information
One of the main aims of studies on Media Information receptivity is to promote the soft development of media information. Unlike older people, young people are more receptive to new forms of media and new media information. This is the advantage of age on such media information should be adapted to the acceptance of youth. Higher-level goal is to emphasize that young people should have the ability to accept critically media information. It is precisely because there are too many good and bad media information around the teenagers. The media play an important role in society by providing information to the public. (Andina-Diaz, 2009) When a large number of media information updates quickly, the ability of young people to accept will be relatively backward, which is called mismatch. The key is that how the ability of young people to accept will be compatible with the amount of media information. Prior research has focused on juvenile protection, especially for the large amount of information on the media. It is overlooked that teenagers are often the main recipient of new media information. Simultaneously, improving young people’s ability to accept media information critically is to broaden the channels for the new media ads.
In this study, it tries to understand that the role played by young people in the acceptance of media information by answering the following questions:
Which factors have limited the ability of youth to accept the media information in the end? Whether these factors can be changed to improve young people critical thinking?
Through questionnaires (primary) and interviews, this research will obtain data from the adolescent sample. It is important to classify the sample of adolescents, which mainly relate to young people over 18 years old. They will be observed in the ability to accept the quality and quantity of media information.
The adolescent acceptance of media information indirectly reflects the student’s media literacy. The external form of the inner cultivation is that a lot of young people are interested in the media news, and can be targeted to choose their own needs. According to Pandey’s article, through a structured questionnaire, it considers the relationship between young people buying behavior and the media information. (2012) He transformed the teen critical view of the media information into measurable buying behavior, which can be quantitatively analyzed. The quality of media information is a major factor affecting buying behavior. As in everyday life, young people are more willing to get information in a regular media, ensuring that information is true, accurate and objective. But Pandey mainly introduced the environment of interactive media.
Sometimes, it is better seen the key of problem from the anti-demonstration. Due to competition, the public get lower quality media information. Through transforming the investigation into the attraction of competition, an increase in the media industry will result in less information disclosure. (Andina-Diaz, 2009) When media release information, adolescents are often the object of passive acceptance. The main contribution of this research is that competition is conducive to information disclosure. Often because of the competition, major media provide more detailed information on the guidelines, which will help young people to receive the right information. Most studies rarely involved youth section. Many protections for young people are because excessive media information makes them early exposure to the dark side of society. Unlike Pandey’s idea, some researches focus on youth protection. In most literature the youth protection is from different aspects, and also includes aspects of media information. But as mentioned by Fug, youth protection is detrimental to the development of program. (2008) Overprotection of young people will make media development be hindered. So a lot of literature also reveals that improving the quality of media information, and thus reducing juvenile protection is a good way. It is because of this indirect way that young people can have more contact with media information. The most important media literacy in youth culture is to improve the ability to accept the media information. The control for media information is the focus of government attention. Due to the development of computer technology, and the participant of network media, it makes media information bigger. Teenagers are more vulnerable to the trick of network information. (Youn, 2009) In the literature, the purpose of the protection is through the juvenile privacy. Many scholars are calling for the protection of young people, for example, staying away from bad information. Mitchell, one of them, said that technology allows children earlier exposure to the community and media information surrounds them. Most of the literature in relation to the impact of media messages on young people is simply the description of current situation. The subjects that are 18-year-old boys are a critical sample in literature study. Many of the documents are in this age-based. This sample is representative, because they are exposed to more extensive media information channels, and for the media information they also have their own judgments. Currently interactive media increases, which makes more and more young people not only can receive information, but also can constantly publish information. In such a cycle, the ability of young people to accept the media information needs strengthen further. There is more current research focusing on control network.
As mentioned earlier, the number of research on young people’s ability to accept media information is very limited. Most of the research was carried out for the media. From the opposite point of view, young people are the main driver to support the future. So improving their media literacy is a win-win approach. For the blank of these studies, it can be found some innovation, such as factors which affect the ability to accept media information for youth. These factors in this research can be based on the theories which are mentioned above, and at the same time requires a combination of the actual situation.
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