INFORMATION NETWORKS AND BUSINESS INTELLIGENCE: DECISION LOCUS AND POLITICAL HOTBED essay
In the contemporary business environment, business intelligence plays an extremely important part because business intelligence contributes to the enhancement of the information security of organizations and prevents information breaches, which may have a disastrous impact on their business development, reputation and company-customer relationships. In this regard, it is possible to refer to the cases of Mashfield Clinic and Exclusive Resorts Club, which reveal the full extent to which business intelligence is important today for the stable and successful business development. Anyway, business intelligence comprises an integral part of the marketing strategy of any company, which aims at the steady and successful business development but companies should come prepared that the development, implementation and maintenance of business intelligence may be challenging and costly, although the effective implementation of business intelligence will bring positive effects that will outweigh costs of business intelligence.
Creating business intelligence
The creation of business intelligence may be driven by different factors. In case of Mashfield clinic the introduction of business intelligence was driven by the introduction of innovations by the company, such as electronic health records and shift toward electronic data storage which raised the problem of the information security, which, by the way, is another reason for the creation of business intelligence by the organization. Mashfield Clinic has to apply technological advances and the wider use of the information system that involve the access to the private information of patients and their health history. Business intelligence developed by Mashfeild Clinic aimed at the enhancement of the information security above all.
Furthermore, another issue that may force businesses to introduce business intelligence is the fast progress of technologies which contributes to the emergence of innovations that integrate technologies into vitally important business processes. At the same time, the integration of such technologies raises risks and threats to their stable performance, if business intelligence is applied by rivals for instance. In addition, organizations may face the problem, which Exclusive Resorts Club has faced, the problem of the under-performance of their information system. The enhancement of the information system, automation of key processes, and the wider use of modern telecommunication systems to reach the target customer and to ensure the full customer satisfaction inevitably involve the use of business intelligence. Otherwise, companies may face substantial difficulties with attracting customers and maintaining their loyalty.
Implementing business intelligence
Furthermore, the creation of business intelligence is not enough to make it efficient and successful and to reach organizational goals set before the creation of business intelligence. The next step is the implementation of business intelligence. This step may also raise certain challenges which organizations should come prepared to cope with. At this point, it is possible to refer one more time to the experience of Mashfield Clinic and Exclusive Resorts Club. The implementation of business security may involve the implementation of new solutions, for instance, software, which enhance business intelligence of organizations.
However, the implementation of new solutions may raise the opposition from the part of employees, who may be unwilling to learn how to use the new technology or software or who may grow frustrated because the new technology or software requires more efforts and brings little positive effects for employees’ performance. In such a situation, organizations should focus on communicating the change in business intelligence to employees of the company. Before implementing the change, organizations should gain the positive feedback from the part of employees to make sure that employees will not oppose to the introduction of the new business intelligence. Moreover, the acceptance of the change will not just eliminate any opposition to the new solution to business intelligence but it is likely to increase the motivation of employees to implement new business intelligence solutions.
In addition, organizations may need the training of employees to help them to learn how to use new business intelligence solution. Alternatively, organizations should introduce new business intelligence solutions with minimal inconveniences for employees to the extent that employees may hardly notice that anything has changed in their workplace environment and their work. As a result, organizations may just introduce new solutions of business intelligence and enjoy their benefits.
Using business intelligence
As business intelligence is implemented, organizations should pay attention to the further use of business intelligence. In case of Mashfield Clinic and Exclusive Resorts Club, the further using of business intelligence implies regular updates which can keep their business intelligence up-to-date. In respect to business intelligence, up-to-date means that solutions used to enhance business intelligence are still relevant and efficient. If they grow outdated, organizations should look for new solutions. For instance, Mashfield Clinic and Exclusive Resorts Club have alredy had some solutions before implemented new ones. However, old solutions were outdated and they could not match the growing requirements of companies. As a result, organizations were virtually forced to change and enhance their business intelligence focusing on new solutions that could be more efficient.
Furthermore, organizations need to upgrade their business intelligence regularly. To put it more precisely, software should be updated quarterly or even frequently to ensure that the new business intelligence system is running well enough. Otherwise, organizations should rather refuse from the implementation of new business intelligence because new solutions may become unsurpassable barriers for employees of organizations.
Conclusion
Thus, the development and introduction of business intelligence is a complex process which requires multiple and hard efforts from the part of the organization. In this regard, the cases of Mashfield Clinic and Exclusive Resorts Club reveal possible challenges and difficulties organizations may face while developing their business intelligence. In this regard, organizations should be just aware of the fact that business intelligence is essential today because it primarily enhances the information security of organizations, whereas the information security may be crucial for the survival of organizations and maintenance of their positive public image. In fact, the implementation of business intelligence should rely heavily on the development of up-to-date solutions which are upgraded regularly and maintained accurately.
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